FY 2022 comeback: Digital, OTT to drive recovery in M&E revenues

FY 2022 comeback: Digital, OTT to drive recovery in M&E revenues

Raghav Anand, partner at EY, earlier told FE that once 6-10% of the user base is converted into subscribers, revenues from subscriptions could rival the advertising potential. This could well happen in two to three years.
Check the source here –Source, Financial Express.

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