Fine jewellery brands go ‘light’ to woo customers amid pandemic

Fine jewellery brands go ‘light’ to woo customers amid pandemic

PNG Jewellers, after witnessing a 35-40% rise in demand for lightweight jewellery, launched a new collection in August last year, which starts at Rs 10,000, much below its bridal line starting at Rs 2 lakh. Tanishq, too, renewed its focus on the category in August.
Check the source here –Source, Financial Express.

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