#BackToBusiness: Zivame’s Khatija Lokhandwala on the strategy that needs to be followed to bounce back

#BackToBusiness: Zivame’s Khatija Lokhandwala on the strategy that needs to be followed to bounce back

Communication needs to clearly highlight the value that the brand adds to the consumer’s lives both on a functional as well as an emotional level, says Lokhandwala
Check the source here –Source, Financial Express.

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